AFAIK, the audience is not narrowly defined - rather just small; but agree that lack of definition = difficult prospect
If "sophisticated journalism focused on local civic affairs" is the core of the new venture, it will target and serve a narrowly defined audience, a very difficult prospect indeed. The question for Mr. Ching and Mr. Omidyar, then, is whether there is enough interest in this readership to advertise and subscribe to the new Web venture. Forget subscriptions.
Posted by nmw via email
