english.net.in Paid Content Market

However, the suggestions regarding measurement unfortunately smack of voodoo (as in creating great wealth out of virtually nothing):

If you use social media badly, it can make you look like an idiot. But, used intelligently, it’s a cheap way to communicate with customers and potential customers – and that can be worth a fortune.

“We’re not going to pay for indexing,” says Josh Cohen, the head of Google News. “It’s something we just don’t do.”

Slightly NSWF - This should have been the response from women to the Dodge ad http://bit.ly/9C08fl

I agree that "social media" is simply a meaningless term, but my takeaway from this debate is that creative and community are completely different ballparks. Try playing soccer on a baseball diamond (or vice versa). Doesn't work. One point that is left unclear is how text is the only "machine readable" language (though the topic is tangentially touched upon when "search" is mentioned) -- but even more important is the plain + simple fact that text is also the language that is most widely used (especially in so-called "social" contexts). Was fun + interesting to listen to, even though debate didn't actually resolve (or even address) any well-formed issue -- it's always nice for me to learn more about advertising / marketing / agency perspectives.

My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social as just another element of an expanding digital toolbox.

@adamkmiec @nmw I have a headache after too much hash (#)

@nmw @AdamKmiec ?

increased awareness and use of shared language by global 13-24 yr olds

Ask Jason any question on this thread... nothing is off the table, i will give brutal honest answer: http://bit.ly/cFGWG2

I have a problem with a company connecting the dots like this and not telling us what other dots they are connecting or how our usage of their tools affects the greater good.

Chew on this for a minute...  With people who "used" to visit your website now consuming your content not only through Google Reader but also now sharing and consuming it through Google Buzz, Google is collecting unprecedented amount of data on popular content.  How do we know that this doesn't affect search results?  We know Google is starting to bend some of the traditional rules through personal search, but this potentially adds a whole new wrinkle to the equation.  Not only that, but it would be a little challenging to conduct a test to see if this is even the case.